closer
THERE IS NO ROADMAP.
ONLY THE LIGHT.
No leaders.
No strategy.
No exit plan.
Just a bulb.
And everyone moving toward it.
- I. SEE LIGHT.
- II. FOLLOW LIGHT.
- III. ASK QUESTIONS LATER.
- IV. THERE IS NO LATER.
THE SIGNAL IS ON
THE LIGHT
HE SAW GREEN.
HE WENT IN.
Moths don't follow fundamentals.
They follow the light.
There was never a decision.
attraction level: irreversible
no hesitation
THERE WAS NEVER A DECISION.
No thesis.
No research.
No risk model.
Light appeared.
Moth moved.
RED CANDLEsleep
GREEN CANDLEawake
ONE BIG GREEN CANDLEgone
green detected
ONE GREEN CANDLE
AND IT'S OVER.
Eight hours of red.
Silence.
One candle turns green.
Entire ecosystem activated.
LIGHT DETECTED
ATTRACTION:
100%
RISK ASSESSMENT:
NOT REQUIRED
again
EVERY CYCLE
NEEDS NEW MOTHS.
One sees the light.
Then ten.
Then a hundred.
Then everyone.
MOTHS DRAWN TO LIGHT:
8,431
none have asked why